Mission Statement
We, the undersigned, lovers of durable garments, and unwaveringly committed to educating the curious mind on the social, ecological, and health-related impact of our teeny tiny, seemingly inconspicuous underpants, do solemnly swear to uphold the following tenets:
1. Educate & Advocate – We shall always spread the word about ethical undies. We will teach others about sustainable fabrics, ethical labor practices, and the environmental cost of fast fashion. No waistband left behind!
2. Shop Wisely, Not Wastefully – We pledge to support brands that prioritise sustainability and fair wages, because the only thing worse than saggy underwear is exploitative fashion. We shall seek out organic cotton, bamboo, hemp, and recycled materials, and resist the siren song of cheap, disposable skivvies.
3. Hold Each Other Accountable – We shall check in, share our discoveries, and encourage each other to stay the course, because change happens one pair of undies at a time. If anyone strays into the murky waters of overconsumption, we promise to gently remind them of this pact.
4. Extend the Life of Our Undies – We shall treat our underwear with the care and love we would dedicate to the most precious of our garments. When their time has truly come, we vow to present solutions to repurpose or recycle them instead of chucking it in the bin and send them to the Great Landfill.
5. Make Sustainability Fun – We pledge to keep a playful, always educational approach to eco-consciousness. We will embrace the joy of weird fabric science, the thrill of finding the perfect pair, and the camaraderie of this absurd but important mission.
Signed by yours truly,